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Rachana
Sansad College
Of Applied Art And Craft
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THIRD YEAR
Drawing | Information Design (Branding) l Publishing Design (Branding) | Communication Design (Campaign)
Elective: Lettering and Typography | Illustration | Photography | Computer Graphics | Exhibition Display Design and Stage Craft
DRAWING
The challenge here was to paint the harsh sunlight coming from one side, while maintaining the atmospheric reflections & accurate balance of hue - saturation in the shadow part.
Aditya Panchbhai
Portrait
Inspired from Andrew Tischler's work, it was an interesting challenge to design and compose this seascape with the elements such as wind & sunlight interacting in a dramatic way, while maintaining the fairy tale Illustration style
Aditya Panchbhai
Seascape
The seascape reflects simplicity in style through the free flowing water-colour exploration.
Abhishek Kulkarni
Seascape
BRANDING
Apoorva Katkar
This project is based on rebranding identity of existing brand - Skechers. The branding project including information and publishing design media showcases a fresh visual identity, by maintaining core brand values like speed, boldness and comfort.
Describe your image
Describe your image
Kriesha Doshi
This project revolves around rebranding an existing specialty store named Kokan Bazar situated at Dadar, Mumbai. By enhancing its existing features and giving unique visual identity, the prime focus was to represent existing brand values in a cohesive, humble and sustainable design.
Describe your image
Describe your image
Tanmay Andurlekar
This rebranding project is done for Kokan Bazar, which precisely positions the store offering traditional Konkan spices with unique twist.
Describe your image
Describe your image
CAMPAIGN
Saloni Rajput
Nescafé
Lockdown has been a roller coaster for everyone. This campaign represents how Nescafé Classic has changed our perspective towards life during this period of lockdown through journal entries.
Philips Garment Steamer
This campaign highlights Philips Garment Steamer, a revolutionary product for people on the go, because of its portable and lightweight design.
Samruddhi Mahajan
Rutik Darade
Gangar Eyenation
This campaign focused on repairing, refurbishing and donating old eye glasses to the underprivileged on purchase of new frames. The proposition thus encouraged a bit of social responsibility along with advertising.
Describe your image
Aditya Panchbhai
Nescafé
Proposition: Whether you buy ₹2 worth sachet or the most expensive jar, Nescafé
gives you the same punch of energy with its rich consistent aroma and soothing, calm after effect.
Palak Parekh
Super Gummy
This campaign illustrates how Super Gummy is every choosy child's only choice!
Often kids are seen changing their behaviour into different irritated moods while eating boring vegetables and fruits. Super Gummy Bear eliminates this aggression and gives them a feeling of excitement with a healthy dose
of nutrients.
Nishant Sawant
Personal Chef
This campaign is an indirect attempt to showcase, that hiring a chef service would eliminate all the unhealthy fitness options one opts for. Conveying an indirect message of how chef's healthier meals would exterminate all unnatural health treatments and give healthy lifestyle.
Describe your image
Umang Kirtikar
Philips Iron
Ashish Mane
Client: Gangar Eyenation
An imperfect frame will look less attractive and unappealing. The campaign highlights unique feature of Essilor visa office which helps to take 4d measurements of our head to get a perfect frame for every individual.
ELECTIVE SUBJECTS
TYPOGRAPHY
Hand Lettering
Playing with pencil, hand-lettering and exploring self-prompt (Guilty Pleasures) showcases design compositions at their best!
It was a challenge explore the various Devanagari lettering styles.
Apoorva Katkar
Playing with pencil hand-lettering, and exploring self-prompt (My Fear) showcases design compositions at their best! Exploring the various Devanagari lettering styles with not many references, experimental layout designing was challenging yet eye-pleasing.
Dyani Patil
Dhyani Patel
Calendar Design
Breaking the existing norms of a typical utility calendar that show only days and dates; this task makes the calendar page a typographically rich visual treat! These out-of-box designs by lockdown 2020 Team-Typo could be published for the promotion of Typography.
ILLUSTRATION
Haiku
Inspired by 'Haiku' as a literature reference, the poems are penned and illustrated weaving moments and feelings of various characters.
Diksha Pawaskar
Indo Japanese Illustration
Similarities between Indian and Japanese cultures including performing arts, warfare, mythology, festivals, architecture, and processions are used as references to develop a series illustrations.
Rajas Sutar
Dashmahavidya
The concept Dashmahavidya (great wisdom) is depicted through realism as an illustration style based on descriptive narrations from scriptures showcasing their grandeur.
Aditya Panchbhai
PHOTOGRAPHY
For Lorn
Using graphite medium, playing with values and highlights, maintaining the tonal contrast; this series expresses one's emotions during the current pandemic.
Aditya Talpade
Indian Breakfast
Adapting to the new normal,
a table-top food photography project was executed exclusively at home highlighting the flavourful South Indian and Maharashtrian breakfasts.
Sakshi Raut
Levitation
Experimenting with the act of raising or causing something to rise in the air, attention was given to the highlights and shadows pushing all the boundaries of typical composition.
Rutik Darade
COMPUTER GRAPHICS
Manthan Todankar
Character Design
Two gaming characters- Capt. Sam, a superhero soldier and Dr. Madd, a powerful villain were designed for a video game revolving around a thrilling story.
Sayali Potdar
Taking inspiration from the
social activities by film personality Aamir Khan, expressive typography poster series was attempted.
Typography Poster Design
Gaurang Patankar
Understanding UI design of an event booking app, thereby creating a flow of frames from the landing page to the payment page.
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UI Design
EXHIBITION DISPLAY DESIGN AND STAGE CRAFT
Pillar Study
A miniature pillar replica of the Amber fort situated in Rajasthan, was attempted using paper, mount board and wall putty to give the actual effect of original material like yellow sandstone and black marble.
Samruddhi Mahajan
Pillar Study
A miniature replica of Hathor’s pillar from the Dendera Temple Complex, Egypt, was attempted using sun-board, plaster of Paris and distemper paint to give the worn out effect of original limestone.
Abhishek Harkulkar
3D MINIATURE MODEL
A miniature replica to study scale and detail was attempted using roasted ice-cream sticks and mount board.
Samruddhi Mahajan
3D MINIATURE MODEL
A miniature replica to study scale and detail was attempted using sun-board.
Abhishek Harkulkar
Street Installation
A street installation depicting freedom through amalgamation of marching human figures and letters, using tangled steel wire, bonded foam, sun-board, and plaster of Paris.
Abhishek Harkulkar
Street Installation
A street installation depicting Freedom of Justice through poverty, black money and legal action.
Samruddhi Mahajan
Street Installation
The installation was inspired by the Turkish quote “The forest was shrinking but the trees kept voting for the axe, for the axe was clever and convinced the trees that because his handle was made of wood, he was one of them.’’
Umang Kirtikar
Counter Display Design
A counter display designed for Gatorade energy drinks. The idea is to show an engine which depicts energy and power that relates to the product. Gatorade bottles are positioned at pistons of the engine.
Abhishek Harkulkar
Counter Display
Design
Gatorade Sports Drink counter display was designed keeping in mind the athlete as a target audience.
Umang Kirtikar
