![CAAC[white].png](https://static.wixstatic.com/media/be1501_78acad96e2a948eca0f691fcac9611f6~mv2.png/v1/fill/w_141,h_189,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/CAAC%5Bwhite%5D.png)
Rachana
Sansad College
Of Applied Art And Craft
![CAAC[white].png](https://static.wixstatic.com/media/be1501_78acad96e2a948eca0f691fcac9611f6~mv2.png/v1/fill/w_118,h_156,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/CAAC%5Bwhite%5D.png)
FINAL YEAR
Information and Publishing Design | FMCG and General Campaign
Elective: Lettering and Typography | Illustration | Photography | Computer Graphics | Exhibition Display Design and Stage Craft
INFORMATION AND
PUBLISHING DESIGN
COVID19 SOP (Standard Operating Procedure)
Infographic design for common masses that explain the Covid-19 SOPs and safety guidelines in an easy-interactive way to be followed in their regular day-to-day lives.
BEST: Bus Service
Post first lockdown, essential workers resumed work and started commuting to their workplaces, by public transport. In Mumbai. Local trains were suspended, leading common people to travel via public buses. The idea was to show the poster series as a bus window for BEST buses educating about the Covid-19 SOPs.
Yash Narvekar
Dettol
A series of posters was created in collaboration for WHO and Dettol, that would be displayed in Government and Private hospitals. Hand gestures were illustrated to communicate the Covid-19 SOPs.
Disha Desai
Book My Show: Mobile App
The idea here is to make an animated video explaining the basic guidelines, especially to the millennial and gen z. It can be viewed/showcased during movie intermission, or as an advertisement on BookMyShow App, website and other digital platforms.
Kajal Menghani
Google Doodle
The idea was to design a homepage for Google. A set of interactive Google doodles were designed and animated reminding and hammering the COVID-19 SOPs.
Dhairvi Mehta
The covid-19 pandemic has changed our routine completely. A long book cover for Classmate was designed targeting the students aged 13-16 years.
Classmate Notebooks
Aishwarya Patil
Subway
A tray paper for the brand "Subway" was designed, explaining 10 SOPs which customers need to follow as the new normal. The design approach is informative and casual, emphasizing the brand colours.
Tanaya Rahurkar
GUIDE BOOK
Sanjay Gandhi National Park
Sanjay Gandhi National Park Guide Book was designed to give an insight into the rich biodiversity, the activities, flora and fauna to the visitor. The book was designed with illustrations of the locations, mammals and other important information.
Ketaki Mahimkar
Ramoji Film City
Ramoji Film City is an integrated film studio complex located in Hyderabad, India. The idea here was to make a collage-based design for the book. The slate was the cover for the guidebook and it also acted as a souvenir; which the tourists could take back home. Also, one could view their main attractions on the Artivive App via Augmented Reality.
Neha Periwal
Auroville
Auroville is an universal township where men and women of all countries can live in peace and progressive harmony above all creeds, politics and nationalities. The purpose of Auroville is to realize human unity – in diversity. A coffee table book was designed to showcase the philosophy of Auroville. Gold and white combination was used to relate with the peace and tranquility of the place.
Shreya Shah
FMCG CAMPAIGN
Disha Desai
Airtel
Airtel has a unique feature 'ME2U' known as data gifting facility for friends, family or anyone. People were confined at homes due to Covid-19 restrictions and were not able to meet their loved ones. Data usage was at peak and Airtel allowed people to Gift data. This campaign highlights the joy of being connected through Airtel ME2U data packs.
Leanne Dsa
Too Yumm!
Too Yumm snacks are inspired by authentic Indian food, spices, condiments and a variety of flavours which are baked not fried.
The uniqueness breaks the myth that healthy snacks cannot be tasty.
Yash Narvekar
Vicks Inhaler
Vicks Inhaler gives instant relief from nasal congestion. This campaign aims to show how people affected by cough find it difficult to focus on work due to uneasiness in breathing.
Tarang Ashar
Godrej Aer
Godrej Aer, air and surface sanitizer is an aerosol-based spray. A fragrant protector that ensures every surface in the home smells amazing and stays free from germs. In this campaign, drops of spray are interpreted as tiny fumigation fighters landing with the help of parachutes on the surface or in the air as an army to fight against bad odors and germs.
Neha Periwal
Aroma Magic
The current pandemic has caused us to put a lot of strain on our hands. Constant use of sanitizers, frequent washing of hands with soap causes our hands to get rough and dry.
Aroma Magic Nourishing Hand Cream keeps the hands moisturized. The campaign showcases the adverse effects of daily chores and the solution.
Reedhi Saliya
Wellbeing Nutrition
Daily Greens boosts the immune system and detoxifies your kid's body as it contains 39 fresh farm veggies, fruits and antioxidant-rich superfoods in one deliciously effervescent tablet. The campaign aims to make parents aware of these necessary nutrients as an easy and convenient nourishment for their children.
FINAL CAMPAIGN
Ugaoo.com
Vanshika Mehra
The concept is inspired by the Plant Parent trend. The idea is to personify various plants as babies with different specialties (their benefits). These Plant babies write a letter to their prospective 'parents' telling how they are going to take care of them.
Ketaki Mahimkar
Minimalist
A delusion that men and women need different skincare products;
Minimalist is a transparent skincare brand, which brings an unisex range of skincare products that take care of all skin concerns. This campaign attempts at introducing the idea that men and women both need
'equal' skincare.
Kajal Menghani
Yulu Bikes
Yulu Miracle Bike is an affordable, alternative mobility, lightweight, battery-operated, efficient means of commute with GPS and Bluetooth Technology. This campaign highlights how a person can easily and quickly ride through the daily pollution and traffic problems.
Yulu App Design
A friendly UI has been designed with simplified icons and modified process.
The UX, connects the Yulu maps to Google maps for ease.
Aishwarya Patil
Amazon Audible
Time flies by in the hectic modern lifestyle leaving people with no time for leisure reading. Audible books lets one enjoy the fun of reading while doing daily chores.
Urmila Atale
IKEA
IKEA is a Swedish-founded, Dutch multinational brand that designs and sells ready-to-assemble furniture.
The campaign aims to introduce a New IKEA store launch in Mumbai.
ELECTIVE SUBJECTS
LETTERING AND TYPOGRAPHY
Sumit Dabholkar
Traditional day-to-day life of couplet and songs that are on the verge of being obsolete are depicted. Lettering-Calligraphy is used to convey the message while preserving this amazing meaningful literature of yesteryears for the generation next.
Disha Desai
The restrictions of COVID-19 limited access to creative mediums, yet created virtual design and space at home thereby giving a sense of hope. The video is a creative exploration of calligraphy letter forms and dance.
Rupal Jain
The film through Devanagari script depicts changes in a common man’s life during the lockdown.
The entire project was penned, recited and shot using minimum household resources.
ILLUSTRATION
Dhairvi Mehta
A visual development project which can be utilized to develop a film, theatre production or a thematic experience. Inspiration is taken from the aesthetics of Indian classical music, with an attempt to create the mood, tone and color palette of an imaginary world that would inspire music enthusiasts across the world.
Ketaki Mahimkar
The visual development project is intended to be a wordless Illustration book. The story revolves around the relationship between a woman named Meera and a monster she befriends as a kid. Meera wears a piece of jewelry in her hair which is shaped like a wing, hence the name ‘ The Golden Wing’.
Yash Narvekar
Illustrated stickers for messaging apps like Hike, WhatsApp, Facebook Messenger based on the festival of Makar Sankranti.
PHOTOGRAPHY
Prathmesh Sawant
Jald mazdoor: Skin labour
A series featuring the leather market workers'
unwavered, continuous working life style adapting to the new normal from dawn to dusk.
Shruti Pusalkar
The fourteen days of quarantine creates anxiety and depression bounding one to track of the time. The connect and love of friends as well as family help sustain these time lagging days.
Geetanjali Patil
Series of candid captures showcasing various moods, relationships and thoughts.
COMPUTER GRAPHICS
Logo Animation
OnePlus creates beautifully designed products and brings the best technology to users around the world. The idea here is to take the viewers towards the progressive journey of the gadgets.
​
Coca-Cola is a world famous carbonated soft drink. The idea here is to show that anything can be resolved with happiness by just opening up the bottle.
FedEx (Federal Express) is known for its overnight shipping service and pioneering system to track packages. The idea here is to reveal the logo by animating the process.
UI-UX DESIGN (MOBILE APPLICATION)
UI-UX Design Mobile Application
Vegan Dukan is a warehouse-based service for metropolitan cities all over India, providing a wide range of vegan-friendly alternatives including food, household and clothing. This app makes conscious lifestyle attainable and joyful by bringing all vegan products under one platform.
Amruta Shirsat
Vegan Dukaan
UI-UX Design Mobile Application
Animals Matter To Me is a Mumbai-based not-for-profit, charitable organization committed to the welfare of animals, birds and other species. AMTM is a clinical rescue facility for strays, abandoned animals, birds and reptiles in need of help. Through the app, people can easily connect with AMTM in terms of requesting help as well as for making donations, adoption or volunteering at AMTM.
Shreya Shah
Animals Matter To Me (NGO)
EXHIBITION DISPLAY DESIGN AND STAGE CRAFT
A retail display unit concept located in a mall for MITTI COOL brand is based on Gujarat’s Bhunga mud house. The earthy tones depict the products made out of natural clay and white symbolizing purity.
Mitti Cool
Prajakta Mhaddalkar
Amazon Karigar
Stop-Motion Animation:
TVC for Amazon Karigar focusing on the promotion of South Indian Toy Handicrafts. The TVC aims to evoke nostalgia among the audience by showing these handicrafts as a means to revive their childhood.
​
Stage Drama:
Super Salaam is a story about a street kid, who despite many struggles manages to make his life better. The Stage design creates a realistic representation of the three main locations in the play and operates on a functional level as well.
Vanshika Mehra
Godrej Interio
A slice bread inspired stall design that looks like a house for Godrej Interio.
Shruti Khedkar
IKEA
A promotional stall to help create awareness of the IKEA concept, modern furniture designs, and its first big format store in Maharashtra (Navi Mumbai).
